There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Month: May 2006
Personalizing web content helps ensure that users’ needs are met. Not everyone wants the same cabbage. Not every user needs the same content. Problem A website can’t effectively meet the needs of users because it isn’t adaptable to their individual needs. Solution Develop multiple versions of web pages in a variety of formats and allow
Separating a site’s design from its content makes a re-design less costly. Problem It’s expensive to pay for the services of a web designer, and doubly expensive if you decide to change the site’s design at some point during the site’s life cycle. Solution Separate a website’s content, design, and structure, so the design can
Technological tools can routinely prune obsolete web site content. Problem As a website grows, it tends to accumulate outdated content that detracts from the site’s effectiveness. Like wilted sunflowers, outdated content can detract from the attractiveness and usefulness of your web site. Solution Content management software allows a project to set content expiration dates and
Protecting your organization from data loss requires forethought. Catastrophic data loss is rare, but it’s best to be prepared by keeping a back-up of your encrypted data in a second location. Problem You want to minimize the risk of losing data due to crashes or natural disasters. Solution Keep a back-up of your data in
Utilizing common tools and hosting solutions can minimize web site expenses. The technical complexities of running web servers can be costly – but you do not need to do it yourself. Problem Hosting and maintaining a website is expensive and can be cost-prohibitive for many projects. Solution Utilize remote hosting and a content management software
Enabling project staff to update and post new site content prevents bottlenecks. Just as this June 24, 1959 evening rush hour traffic jam on Chicago’s Congress Expressway caused bottlenecks, so can webmasters who are responsible for posting web content. Allowing authors and project staff to post directly to a web site can bypass the bottleneck.