There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
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In the United States, www.time.gov provides the official U.S. time across all time zones. The team at IDEA, in collaboration with atomic clock researchers at the National Institute for Standards and Technology (NIST) and the U.S. Naval Observatory (UNSO), created an elegant and easy to use interface.
Globalized commerce and communications requires precision timekeeping. IDEA designed and produced National Clocks for the U.S.A. and Malaysia. Aesthetically appealing, web-based interfaces allow users to conveniently access their official national time – across different time zones if necessary. IDEA was an innovator in government web services — time.gov went online in 1999, and the Malaysian web clock in 2006.
To put time in context, IDEA’s WebExhibits Museum includes an exhibit about Calendarsand one about Daylight Saving Time. As a public service for inquisitive minds, and for those who simply can’t remember if it’s “fall back and spring forward” or vice versa, Calendars Through the Ages and Daylight Saving Time explore the human endeavor to organize our lives in accordance with the sun and the stars.
IDEA designers worked closely with the Standards and Industrial Research Institute of Malaysia (SIRIM) to develop the Malaysian National Clock, which provides the precise time to Malaysian citizens and is based on five Malaysian Caesium atomic clocks, one of which is designated as the reference clock.